McDonald's China and TPOD

On January 11th, 2011 at 3 o'clock in the morning,  I received a email with the follow subject line:

"Would you Shoot in China?"

The first answer that came to mind was,

"Sure. But when did China move to Nigeria, you web-scammin' bastard!"

I resisted the urge to send that response. I instead played along as if it was a legitimate inquiry.

It was. A creative director in Shanghai saw The People of Detroit on She hired me to shoot an 8-portrait commercial ad campaign for McDonald's China.

The campaign went live this summer. Here it is: